Australia finalises acquisition of Specialty Cereals Kellogg Company, the world leading producer of cereal, today announced that it has acquired NSW based Specialty Cereals Pty Limited a privately owned manufacturer of natural ready to eat cereals.
Founded in 1988, Specialty Cereals markets products under the Vogels, Wild Oats, and Cerevite brands. Terms of the transaction were not disclosed, but Kellogg reports that the transaction will have no material impact on their 2008 operating profit. David Mackay, President and Chief Executive Officer of the Kellogg Company, reported that the purchase was made to present them with an entry point into the booming natural foods sector. with our strategy, we continue to pursue the right kind of opportunities to grow our business, he said. acquisition of Specialty Cereals provides Kellogg Australia with an entry into the fast growing Natural Foods segment. acquisition cements a 20 year relationship between our companies, as Specialty Cereals was already a co manufacturer and co packer for Kellogg, added David burberry blue label Denholm, President Kellogg burberry clothes outlet online Asia Pacific. brands are a great fit burberry handbags sale online with the Kellogg Australia portfolio and we thrilled to welcome their employees to the Kellogg family. acquisition adds a small manufacturing facility to the Kellogg Company Australian manufacturing network, with 51 employees. The business will continue to be headquartered in Frenchs Forest, Sydney, and will report into Kellogg Company Asia Pacific business unit. CHOICE finds fraudulent oregano products on supermarket shelvesAustralian consumer advocacy group CHOICE has discovered that only five out of 12 supermarket dried. Pop up shops provide brand building exerciseFood companies will be prominent in this year's "Shop the City" event in the Melbourne CBD. Ardmona Whole Peeled Vine Ripened 400g 007CM tinned tomatoes recalled, safety concernA tinned tomato product produced by SPC Ardmona is being recalled over concerns it may explode when. Capilano Honey seeks $16.8 million for business expansionCapilano Honey this week announced intentions to burberry belt outlet raise AUD $16.8 million in capital to fund business. Murray Goulburn reviewing its suppliers support packageResponding to complaints it is not addressing its farmers main concern, Murray Goulburn (MG) is revi.
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